What Makes Negative Reviews Helpful?
Independent author · fixed effects, text classification, heterogeneity, and robustness checks
Jiayue Ma · 2026
Résumé
Digital-marketing undergraduate focused on consumer behavior, data analysis, product prototypes, and practical AI workflows.
Education & direction
B.A.-level Digital Marketing studies · Interests: marketing, digital management, and business decision analysis
Experience
Planning Intern · Shanghai Huhai Information Technology · 2026
Supported campaign materials, activity preparation, information organization, and project coordination for planning and operations work.
Research & projects
MindFit Mind–Body Wellness Platform
Deputy lead · Odoo management prototype, six core modules, and personalization approach
H&M Dress Customer Segmentation
Independent analysis · 3,247,122 transactions, RFM, and K-means
Public Participation in Online Giving
Research contributor · questionnaire, case research, and multiple regression
Skills
Python · Stata · SPSS · RFM · K-means · Odoo Studio · Power BI · MySQL · Codex · AI workflow design
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