Planning Intern · Shanghai Huhai Information Technology
Supported campaign materials, activity preparation, and project coordination by turning operational information into clear deliverables.
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I work across digital marketing, consumer behavior, and AI workflows—using empirical research, data analysis, and product prototypes to make complex questions actionable.
✦ About me
I’m Jiayue Ma, a digital marketing student with hands-on experience in content operations, AI workflow development, and data analysis. I connect everyday office scenarios with tools such as AI agents and MCP, using standardized processes to improve content production and operational efficiency. I’m currently looking to deepen my experience in content operations and AI product operations while exploring more efficient and valuable digital products and content experiences.
Selected work · 01 · Featured projects
From research findings to product prototypes, every project starts with a clear question and evidence.
Experience · 02
Experience
Digital Marketing & Consumer Research
Completed empirical and data-analysis projects on online reviews, fashion transactions, and participation in online giving.
National Undergraduate Innovation Project
Served as deputy lead for MindFit, contributing to the research framework, product planning, and Odoo management prototype.
Capabilities · 03
Skills & tools
Research & analytics
Stata, SPSS, questionnaire research, fixed effects, heterogeneity analysis, and robustness checks.
Data & modeling
Python, Pandas, data cleaning, RFM, K-means, visualization, and business interpretation.
Product & prototyping
Odoo Studio, user flows, management prototypes, information architecture, and component-led UI.
AI workflows
Codex, prompt design, content verification, research assistance, and reusable Skill/Agent workflows.
Contact · 05
Have a research question, a product idea, or a relevant opportunity? Explore my work.
I am currently focused on market research, digital management, business decision analysis, and practical AI workflows.