Digital marketing · Research · Applied AI

Turning research, data, and product ideas into useful outcomes.

I work across digital marketing, consumer behavior, and AI workflows—using empirical research, data analysis, and product prototypes to make complex questions actionable.

Selected work · 01 · Featured projects

From research findings to product prototypes, every project starts with a clear question and evidence.

Experience · 02

Experience

2026

Planning Intern · Shanghai Huhai Information Technology

Supported campaign materials, activity preparation, and project coordination by turning operational information into clear deliverables.

2025–2026

Digital Marketing & Consumer Research

Completed empirical and data-analysis projects on online reviews, fashion transactions, and participation in online giving.

2025

National Undergraduate Innovation Project

Served as deputy lead for MindFit, contributing to the research framework, product planning, and Odoo management prototype.

Capabilities · 03

Skills & tools

01

Research & analytics

Stata, SPSS, questionnaire research, fixed effects, heterogeneity analysis, and robustness checks.

02

Data & modeling

Python, Pandas, data cleaning, RFM, K-means, visualization, and business interpretation.

03

Product & prototyping

Odoo Studio, user flows, management prototypes, information architecture, and component-led UI.

04

AI workflows

Codex, prompt design, content verification, research assistance, and reusable Skill/Agent workflows.

About · 04

I like making complex questions clear, then turning them into outcomes people can actually see and use.

I am an undergraduate digital-marketing student interested in consumer behavior, digital marketing, and data analysis. I am also learning to build AI agents, skills, and workflows with Codex—connecting research, commercial thinking, and product practice.

Contact · 05

Have a research question, a product idea, or a relevant opportunity? Explore my work.

I am currently focused on market research, digital management, business decision analysis, and practical AI workflows.

© 2026 Jiayue MaResearch-led. Clarity-first.